Back in days of yore, when people rode pigs to work, the latest dance craze was 'The Doohickey' and boiled turnips were considered a classy dinner, one man decided to make a difference.

That man was 'Crazy' Joe MacFaddon. The founder of The Pepperhood.

Nobody knows how 'Crazy' Joe got his name – maybe his parents just had a wicked sense of humour – but he sure lived up to it.

Joe went to college but he wasn’t really an academic. There are stories of Joe rowing a bathtub across Lake Georgetown, covering an entire school building in wrapping paper, and something about trying to wrestle a buffalo with his bare hands in a hardware store... the records aren’t very clear on this.

But 'Crazy' Joe was never afraid to try something new, and when he found anyone else with the same attitude, he gave them a bottle of Dr Pepper and invited them into The Pepperhood.

Word spread. The Book of Pepperhood was written, with its 12 commandments. Before long, what began as one man became an institution.

In homes and high schools, on campuses and in college dorm rooms, wherever the wild and adventurous are gathered, the spirit of The Pepperhood lives on.

Now it's arrived in the UK and you can be part of it. So go on, make 'Crazy' Joe proud.